As Senior Vice President of Operations, Lauriena Borstein is responsible for leading Rita’s operations and education departments, as well as Cool University, Rita’s corporate store and training center. Lauriena and her team are responsible for supporting Rita’s Franchisees from the time they sign their franchise agreements through development and during the entire time their store is in operation.
Lauriena began her career with Rita’s in March 2006 as a Franchise Licensing Associate, and was promoted in 2009 to Director of Franchising. In this role, Lauriena led the Franchising Department and successfully grew Rita’s to 550 stores in 19 states. She’s made many valuable contributions and has worked very closely with all departments in the business to ensure Rita’s is successful as a whole.
Prior to Rita’s, Lauriena worked as a Financial Advisor for Ameriprise Financial. She is a graduate of The College of New Jersey.