Get To Know Rita's
Italian Ice Franchise
From a single front porch in Philadelphia to 600+ locations and growing.
The story of Rita’s Italian Ice dates back to the sweltering summer of 1984 when Bob Tumolo, a former Philadelphia firefighter, decided to open a small Italian Ice business to augment his income. Tumolo opened his first store in Bensalem, PA and named the business after his wife, Rita. From a single store on the porch of a home in 1984, Rita’s Ice has grown tremendously. In 2005, Rita’s had more than 300 locations and in 2007, Rita’s exceeded growth opening more than 500 locations. Rita’s marked a special milestone in 2014 when the concept celebrated its 30th anniversary.
The Rita’s experience should be something special for our guests. A chance to be carefree, to escape the pressures of everyday life, to take a moment for themselves and enjoy a great big, fresh, delicious serving of happiness. With plenty of frozen custard! That’s why our Franchisees and Treat Teams stop at nothing to ensure each Guest enjoys the freshest, highest quality treats—served quickly and with a smile.
At Rita’s, “Ice, Custard, Happiness” is our way of life—and a steadfast promise to our valued Guests. We sincerely believe that each person who visits a Rita’s is a Guest and should be treated like one. You won’t find customers at our stores—only Rita’s Guests!
We are dedicated to providing each Guest with a fresh, delicious, customized treat while delivering superior service and a dose of happiness. To that end, Rita’s adheres to strict product standards. All of our Ice is made fresh daily at each and every location. To ensure you receive only the freshest product available, our Freshness Policy requires that our Italian Ice and Cream Ices be discarded if not sold within 36 hours of being made.
Because the freshness and quality of our Ice is paramount, we aren’t able to offer all of our 70 plus flavors each day. However, we do rotate our flavors to create as much variety as possible and ensure there is always a flavor that appeals to each Guest’s taste buds. Some flavors may appear in the flavor rotation more frequently due to popular demand.
MIKE LORELLIInterim CEO
Mike Lorelli is Interim CEO and a Board member. He has been with Rita’s, and on the Board of
- Interim CEO
JOHN DOMBROSKISenior Vice President & Chief Financial Officer
John Dombroski joined Rita’s in July 2013 as Senior Vice President and Chief Financial Officer.
- Senior Vice President & Chief Financial Officer
LAURIENA BORSTEINSenior Vice President of Operations
As Senior Vice President of Operations, Lauriena Borstein is responsible for leading Rita’s
- Senior Vice President of Operations
JOHN SMALLSenior Vice President of Brand Development and Supply Chain
John joined the Rita’s team in January of 2015 as Director of International and Concept
- Senior Vice President of Brand Development and Supply Chain
PHYLLIS LEVYSenior Vice President and Chief Marketing Officer
Phyllis Levy joined the Rita's team in 2017 as Senior Vice President and Chief Marketing Officer
- Senior Vice President and Chief Marketing Officer