Record-Breaking Rita’s Italian Ice Location Opens in California
New Store More than Doubles Previous Opening Day and Opening Week Records
Stockton, Calif. (August 2016) – Rita’s Italian Ice franchisee Bob Tanon is celebrating the successful grand opening of his new location in Stockton, California. The new store made a splash in the local community and beat previous Rita’s records for both opening day and opening week sales by more than double. Tanon credits the tremendous success to a supportive community and a carefully orchestrated pre-opening marketing campaign.
Tanon has a long and cherished history with the Rita’s brand. Growing up in Gettysburg, Pennsylvania, Tanon was familiar with the delicious treats Rita’s had to offer. After a job transfer led Tanon to move to California, it quickly became a tradition to schedule trips back east to visit family and the local Rita’s establishment. Tanon’s two daughters, Megan and Jennifer, would spend the plane ride begging to arrange multiple visits to Rita’s. It truly was a family affair.
When Rita’s began to expand out west, Tanon jumped at the opportunity to become a franchisee. Tanon recently opened his first location in Stockton and already has plans to open three additional stores in San Joaquin county. In the coming months, Tanon is looking to acquire a Rita’s cart in the Stockton Arena, as well as a Rita’s food truck to use for catering events.
“Working with Rita’s is an absolute pleasure. Corporate is very supportive of their franchisees. They’ve gone out of their way to help me succeed,” says Tanon. “I’ve known and loved the Rita’s brand for a long time now, and I can’t wait to bring it to our community.”
Community involvement is a core component of the Rita’s Italian Ice brand and Tanon plans to uphold that value in the Stockton community. Since opening, Tanon’s franchise location has raised over $1,600 for Alex’s Lemonade Stand Foundation, a charity organization fighting against childhood cancer. Tanon emphatically believes that community is essential to a business’ success.
Rita’s is known for its delicious frozen treats, made fresh on-site daily. Rita’s tasty Frozen Custards are long-time family favorites and now select stores, including the new Stockton location, will feature the Fuzionate Machine. This new machine is capable of holding up to nine unique flavors of custard. As a result, Tanon’s store is now able to feature a total of 11 custard flavors including mint, coffee and assorted fruits.
Rita’s is a beloved family brand and Tanon and his family are thrilled to be a part of it. For more information on how to become a Rita’s franchisee, visit OwnARitas.com.
About Rita's Italian Ice
The popular chain offers many delicious frozen treats that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati, blended Misto® Shake and a personalized Blendini® which mixes Italian Ice, Frozen Custard and a delicious topping. Other menu items include Milkshakes, Frozen Drinks, Sundaes, Frozen Custard Cakes and Custard Cookie Sandwiches. Since 1984, Rita's has been dedicated to serving up a big dose of happiness with its freshly made, delicious treats in a fun-filled atmosphere, and over thirty years later, it is still spreading "Ice, Custard, Happiness!" For more information about Rita's Italian Ice visit www.ritasice.com.
About Rita’s Franchise Company Ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and 14th overall in the Limited-Service category, Rita’s Franchise Company is the largest Italian Ice concept in the world with more than 600 stores in the U.S. The company is aggressively expanding internationally with operating locations in Canada, Philippines, the Caribbean and Middle East. Rita’s, headquartered in Trevose, Pa., was also named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list. For more information about Rita’s franchise opportunities, please call 1-800- 677-7482 or visit: www.ownaritas.com.